PubCon Agenda Details: [Day 1] [Day 2] [Day 3] [Day 4] [all] [Build Your Show Itinerary] PubCon Las Vegas 2008 Monday November 10 2:00p 5:30p Conference Registration Open Exhibitor Setup Block A Tuesday November 11 Tracks SEO: Organic Search SEM: Search Marketing Social Media Marketing Affiliates Video and Multimedia Interactive Site Reviews 07:30a Registration Open 7:30a to 5:00pm 07:30a 08:45a Continental Breakfast 08:45a 9:00a Conference Introduction by Brett Tabke 09:00a 09:45a Kickoff Keynote Address moderator: Brett Tabke 10:00a 11:20a Top-Shelf Organic SEO Bruce Clay, Bill Slawski, Ash Nallawalla, Jill Whalen moderator: Mark Jackson PPC Engine Vendor Panel Patrizio Spagnoletto, Frederick Vallaeys, Dustin Kwan, Microsoft Representative moderator: Brad Geddes Understanding The Complex Social Marketing Playing Field Cameron Olthuis, Neil Patel, Michael Gray, Rand Fishkin moderator: Joe Laratro Effective Affiliate Strategies Shakil Khan, David Rivero, Elisabeth Archambault, Dixon Jones moderator: Aaron Shear Game On : Rocking Your Video Startup Robin Liss, Brett Tabke, Michael McDonald moderator: Stephen Baker Interactive Site Reviews: Focus on Organic Seth Wilde, Carolyn Shelby, Vanessa Fox, Jiyan Wei moderator: Jim Banks 10:00a 05:00p 11:30a 12:45p Being an Effective SEO Within Your Organization Jessica L Bowman, Bill Macaitis, Aaron Shear, Tony Adam moderator: Lou Ragg Navigating The Complex World of PPC Engines Christine Churchill, Microsoft Representative, Andrew Beckman moderator: Melanie Mitchell Earning Big Bucks With Social Media Traffic Vanessa Fox, Michael Gray, Alexander Barbara moderator: Rand Fishkin Balancing Income Channels Between Affiliates and Ads Jim Banks, Jon Kelly, Adam Jewell moderator: Joe Laratro Video Search Engine Optimization Mark Robertson, Edward Kim, Gregory Markel, Grant Crowell moderator: Robin Liss Interactive Site Reviews: Open Call Kate Morris, Wil Reynolds, Craig Paddock, Guillaume Bouchard moderator: Gordon Hotchkiss 12:30p 1:30p Lunch Served To Full Conference Pass Attendees 1:30p 2:50p Universal and Personal Search - This Changes Everything Gordon Hotchkiss, Bill Slawski, Greg Boser, Amanda Watlington moderator: Jake Baillie Keyword Research, Selection and Optimization Ken Jurina, Larry Mersman, Wil Reynolds, Stoney deGeyter moderator: Christine Churchill Social Media : The Big Sexy Buzz Guillaume Bouchard, Kent Schoen, Brian Carter, Warren Whitlock moderator: Roger B. Dooley Affiliate Based PPC Issues and Options Adam Jewell moderator: Jon Kelly Video Engines - New Kids Rocking The Web Cuong Do, Chase Norlin, Henry Hall, Stephen Baker moderator: Brett Tabke Interactive Site Reviews: Focus on Video Grant Crowell, Gregory Markel, Michael McDonald, Mark Robertson moderator: Chris Winfield 2:50p 4:05p Organic Keyword Research and Selection Eric Papczun, Seth Wilde, Craig Paddock, Carolyn Shelby moderator: Mark Jackson Landing Page Optimization Brad Geddes, Lily Chiu, Kate Morris moderator: Christine Churchill Is Social Media & Search a Love Story or a War Story? David Wallace, Chris Winfield, Liana Evans, Bill Hartzer moderator: Lawrence Coburn Your Relationship With The Affiliate Manager Bob Rains, Shawn Collins, Brook Schaaf, Beth Kirsch moderator: Lisa Roilo Video and Multimedia Advertising - Show Me The Money! Mort Greenberg, Doug Perlson, Angela Lauria, Bob Bahramipour moderator: Joseph Morin Interactive Site Reviews: Focus on Affiliates , Adam Jewell, David Rivero, Elisabeth Archambault moderator: Jill Whalen 4:10p 5:30p Discover Techniques Used by Enterprise-Level SEOs/SEMs Marshall D. Simmonds, Andrew Gerhart, Ash Nallawalla, Scott Polk moderator: Joe Laratro Large Scale Bid Management , Jon Kelly, Kevin Lee moderator: Ken Jurina Tag, You're It! How To Leverage Your Visitors Dan Zarrella, Brian Breslin, Michael Jenkins, Geoff Livingston moderator: Todd Malicoat Working With Affiliate Networks Karen White, Jamie Birch, Durk Price moderator: Chuck Hamrick Real World VodCasting and Vlogging Vanessa Zamora, Brett Tabke, Tim Street moderator: Brett Tabke Interactive Site Reviews: Focus on SEO Design and Usability Ted Ulle, Bill Slawski, Amanda Watlington, Eric Papczun moderator: Jessica L Bowman 5:30p 6:30p Exhibitor Reception - Open To All Attendants Sponsored by Bruce Clay Wednesday November 12 Tracks SEO: Organic Search Optimization SEM: Search Marketing Social, Brand, and Reputation Management WebHosting King Content Interactive Site Reviews 08:00a Registration Open From 8am to 4pm 07:30a 08:45a Continental Breakfast Open for all Conference Attendees 08:45a 9:00a Daily Introduction by Brett Tabke moderator: Brett Tabke 09:00a 09:45a Keynote Address by George Wright of Blendtec George Wright moderator: Brett Tabke 10:00a 10:00am: Exhibit Hall Opens 10:15a 11:30a Analytics Vendors and Package Implementation Brett Crosby, Richard Zwicky, Jamie Smith moderator: Melanie Mitchell Local and Mobile Search Shailesh Bhat, Alex Porter, Dan Perry, Gregory Markel moderator: Andy Beal Brand Management Brian Combs, Lauren Vaccarello, Tony Wright, Jessica L Bowman moderator: Joe Laratro Webhosting Industry Overview Aaron Phillips, Ben Fisher, Amy Armitage moderator: Aaron Shear Real-World Winning Tactics for Content Creation Rupali Shah, Robin Liss, Ted Ulle moderator: Derrick Wheeler Interactive Site Reviews: Focus - Social Media Brent Csutoras, Tamar Weinberg, Bill Hartzer, Michael Gray moderator: Todd Malicoat 11:30a 12:45p SEO Design and Organic Site Structure Mark Jackson, Lyndsay Walker Blahut, Paul Bruemmer, Alan K'necht moderator: Todd Friesen How SMBs Can Use PR Campaigns To Grow Traffic Lisa Buyer, Robin Liss, Greg Jarboe, Jiyan Wei moderator: Michael McDonald Competitive Intelligence : Know Thy Competitor Well Jake Baillie, Andy Beal, Larry Mersman, William Atchison moderator: Bruce Clay The Big Dedicated Server Payoff Alexander Barbara, David Driskill moderator: Roger B. Dooley Ground-Up SEO Content Development as Pure Business Strategy Heather Lloyd-Martin, Matt Tuens Interactive Site Reviews: Focus on Brand and Social Reputation Management Brian Combs, Tony Wright, Geoff Livingston, Bill Hartzer moderator: Alex Bennert 12:30p 1:30p Lunch Served To Full Pass Attendees 1:30p 2:50p SEO and Big Search Melanie Mitchell, Dave Roth, Maile Ohye, Derrick Wheeler moderator: Joseph Morin Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO Rick Klau, Stephan Spencer, George Aspland, Lee Odden moderator: Joe Laratro Reputation Monitoring and Management Ted Murphy, Cameron Olthuis, Andy Beal moderator: Todd Friesen Hosting Issues and SEO/SEM , Jake Baillie, Jordan Kasteler, Scott Hendison moderator: Jake Baillie Effective Action-Based Copywriting Brian Clark, Heather Lloyd-Martin, Jill Whalen moderator: Heather Lloyd-Martin Interactive Site Reviews: Focus on Organic Andrew Gerhart, Derrick Wheeler, Robert Charlton, Brant Bukowsky moderator: Michael Bonfils 2:45p 3:30 Exhibit Hall Break 2:50p 4:05p International and European Site Optimization Michael Bonfils, Andy Atkins-Krueger, Thomas Bindl, Frank Watson moderator: Dixon Jones Local Search Optimization David Klein, Joe Laratro, John Coronella, Justin Sanger moderator: Larry Mersman Conversation and Word-of-Mouth Marketing Todd Parsons, Greg Hartnett, Louise Rijk, Ben Fisher moderator: Mark Jackson How To Move Your Website Without Chaos Jake Baillie, Andy Langton moderator: Jake Baillie Top Ten Techniques For Writing Headlines That Rock Brian Clark moderator: Brett Tabke Interactive Site Reviews: Focus on Links John Lessnau, Rae Hoffman, Roger Montti, Rebecca Kelley moderator: Rae Hoffman 4:10p 5:30p Increase Your Post-Click Conversion Performance Rob Crigler, Glenn Alsup, Philippe Lang, Alex Porter moderator: Alex Bennert The Secret Life of On-Site Search Exposed! Laura Dansbury, Marc Cull moderator: Jessica L Bowman Five Bloggers and a Microphone - What's The Worst That Can Happen? Andy Beal, Lee Odden, Michael McDonald, Barry Schwartz, Jane Copland moderator: Ken Jurina Web Services and Cloud Computing Mike Culver, Microsoft Representative, Jeff Hardy 26 Steps Revisited - 2008 Brett Tabke moderator: Brett Tabke Interactive Site Reviews: Focus on Organic Brian Clark, Heather Lloyd-Martin, Jill Whalen, Jeremiah Andrick moderator: Heather Lloyd-Martin 5:30p Exposition Hall Closes 7:00p 9:00p Special Event - SEOMoz WereWolf Special Thursday November 13 Tracks Potpouri Advertising Linking as Social Media Networking Domains and Alternative Traffic The WebmasterWorld Interactive Site Reviews 08:00a Registration Open 8a until 1pm 07:30a 08:45a Continental Breakfast for Full Pass Conference Attendees 08:45a 9:00a Daily Introduction by Brett Tabke 09:00a 09:45a Keynote Address by Satya Nadella of Microsoft Live Search Satya Nadella moderator: Brett Tabke 10:00a 10:00am: Exhibit Hall Opens 10:15a 11:30a E-Commerce and Shopping Cart Optimization Rob Snell, Ethan Giffin, Jimmy Duvall moderator: Joe Laratro Contextual Ad Program Vendor Roundtable , Shuman Ghosemajumder, Derek Brinkman, Tony Wills, Microsoft Representative moderator: Heather Lloyd-Martin Getting Rid of Duplicate Content Issues Once and For All Rahul Lahiri, Derrick Wheeler, Ben D'Angelo, Priyank Garg moderator: Rand Fishkin Domain Names and Trademarks - Legal Issues , Deborah Wilcox, Clarke Walton, David Naffziger moderator: Melanie Mitchell CSS and HTML Coding Today Ted Ulle, Marc Juneau, Bryan Gmyrek, Lachlan Hunt moderator: Lawrence Coburn Interactive Site Reviews : Focus on Organic Byron White, Scott Hendison, Bruce Clay, Jessie Stricchiola moderator: Dixon Jones 11:30a 12:45p Podcasting and Podcast Optimization Glenn Gaudet, Jay Berkowitz, Cindy Turrietta moderator: Joe Laratro Learning To Love Your Quality Score Michael Stebbins, Jason Cooper, Mary Berk, Dan Sundgren moderator: Brad Geddes Linkfluence : How To Buy Links With Maximum Juice and Minimum Risk Rand Fishkin, John Lessnau, Aaron Wall moderator: Todd Malicoat Mostly Viral Top Traffic Alternatives, or SEO on a Shoestring Budget Brett Tabke, Gregg Banse, Jessie Stricchiola, Gary Kirk moderator: Jessie Stricchiola What Every Webmaster Should Know About Code Installation Marc Juneau, Adam Young, Ralf Schwoebel, Todd Keup moderator: Jake Baillie Interactive Site Reviews : Focus on E-Commerce Rob Snell, Ethan Giffin moderator: Rob Snell 12:30p 1:30p Lunch for Full Pass Conference Attendees 1:30p 2:50p Top Secret Tools of The Trade Todd Malicoat, Rand Fishkin, Jessie Stricchiola moderator: Joe Laratro Optimizing Your Site for Contextual Ads Matt Daimler, Jaan Janes, Aaron Wall moderator: Jon Kelly Real-World Low-Risk, High-Reward Link Building Strategies Eric Enge, Rebecca Kelley, Roger Montti, Greg Hartnett moderator: Chris Tolles Effective Domaining Strategies Mark Klein, Jeff Libert, Tom Murphy, Monte Cahn moderator: Michael Bonfils Information Architecture : Design Mistakes You Can't Afford to Make Scott Fegette, Ted Ulle, Daniel Schulman moderator: Heather Lloyd-Martin Organic Site Reviews Greg Boser, Todd Friesen, Jill Whalen moderator: Tim Mayer 2:45p 3:30 Exhibit Hall Break 2:50p 4:05p In-House SEO, PPC, and Campaigns Jessica L Bowman, Allison Fabella, Ana Schultz, Jill Sampey, Dan Perry moderator: Melanie Mitchell Taking Your Analytics Data Beyond the Page View Shuman Ghosemajumder, Geoff Mack, John Marshall moderator: Joe Laratro Community Hacking - 96 Baiting Strategies You Can Employ Todd Malicoat, Ian Ring, Bill Hartzer, Jane Copland moderator: Andy Beal The Wonderful World of Widgets Lawrence Coburn, Peter Adams, Patrick Sexton, Will Price moderator: Lawrence Coburn Forums and Communities : Building, Management, and Optimization Chris Tolles, Lawrence Coburn, Roger B. Dooley, Brett Tabke moderator: Brett Tabke Interactive Site Reviews Tim Mayer, Matt Cutts, Nathan Buggia moderator: Greg Boser 4:10p 5:30p Super Session : Search Engines and Webmasters - aka: The Search Engine Smackdown Matt Cutts, Sean Suchter, Nathan Buggia, Erik Collier moderator: Brett Tabke 5:30p Exposition Hall Closes 7:00p 9:00p WebmasterRadio.fm Search Bash! Friday November 14 1:30p-whenever PubCon - The Classic Location to be announced at morning keynotes.